LO5: Final Products

Film Poster:

 

 DVD Cover:

Web Banner:

LO5: Creating the Graphic Design Package

Official Logo: 

This is the document settings for the logo of the film I am making a graphic design for.

 First I placed the text, in the font 'Filth of Icarus' in size 72.

 Next I gave the document a black background, so the text, now white, could be seen, the logo will eventually be on a transparent background.

I made the distance between each letter wider and turned up the font size to 100.

I then edited the text so it's more aligned at the bottom, this is so the 'Captive' part of the text isn't interrupted by any text such as the 'I' and 'T'.

Next, I extended the top of a few letters, this being the 'I', 'L' and 'N'. These parts will be turned into 'trees' to follow the theme of the forest.

I then added the 'tree' parts to the text.

 Next I added the 'Captive' part and I centered it inbetween the 'Silent' text.

Final Design
I understand that this final logo is very different to the one I had planned in the early stages and I also feel that it contradicts with some points I made, such as it being much bolder would make it easier to attract an audience. I also stated the colour of red and black juxtapose each other and that they have deep connotations such as black connoting death and red connoting danger. In this logo's case I had gone with white, not only to fit the theme of the film poster and all other products I will make, but because it connotes innocence and how the brother's guilt is taking over him with hallucinations, he must overcome his obstacles.

Official Film Poster:

This is the document settings for the film poster, I have gone with an A3 sized poster, but could be distributed in different sizes for billboards, newspapers and magazines.

This is the first part of the film poster, where I have applied the fog through the brush tool. Although I may have to make some changes to the composition.

 This is the forest silhouette (https://tomorrowzworld.files.wordpress.com/2011/11/ms.jpg) that will be used as a temporary placement for the actual forest silhouette took by me .

Next, I chose to add a red background and then also a forest silhouette to see how it looks, as I go on further I believe their may be a few minor changes, or even one or two major changes. The forest was set to an opacity level of 11%, I believe this makes it also look like blood streaming down the poster, which could connote that the film is about death.

 I then added the draft logo to see how it would appear on the film poster and so I positioned it to the conventional size and composition on the film poster.

After a review of my planning, I had came to the conclusion that the red and black colour theme does not contrast as well as I thought. But with a white and black theme, I feel the poster will stand out a lot more to audience as the colours juxtapose well together. With the red gone I feel it will lose the connotation of danger, white although does symbolise innocence, and with the forest silhouettes standing out as a black silhouette, this could maybe connote the black, connoted as death and guilt, effecting the innocence, in this case, the main protagonists innocence as he feels guilty for the death of his brother.

 I also added the updated logo (the other now being used for Unit 15) and placed it in the midsection of the film poster.

 I then added the tagline for the film, following the same theme, with the font, and also made it black to contrast well against the white background.

Next, I had added the credits, day of release and the names of the actors. I also updated the look of fog, so now it looks more mysterious and eerie.

 Next I added the two character's portraits so that they were parallel to each other.

Draft 1:

 Next I added a grayscale filter to the two faces.

Draft 2:

Official DVD Cover:

This is the document settings for the DVD cover, I have researched the standard size for UK DVD covers and it states that they are 272x184mm.

 Next, I placed margins to outline where the spine of the DVD cover will be. This was 129mm in from left and right, giving the width of the spine 14mm.

 Next I placed the fog onto the DVD cover, so that it follows a consistent design with the film poster.

Then I decided to fill the spin with the fog, I also had to create a landscape version of my logo, which was also changed to black to contrast against the white background. I also added the logo onto the front cover too.

Next I added the faces of the characters and the tagline, these being things Im having as a constant theme throughout my products. I also added a review and age rating on the front cover. On the spine I added the DVD logo, the age rating again, the production company logo, the photo and then I also flipped the title, these were all conventions I had seen on actual DVD covers.
I then also added the information on the back cover.

I had finished the information, making sure it followed the usual conventions f that part of the DVD cover. I then also added the credits too.

Finally I added the blurb, two images of scenes from the film and then another review, still following the conventions of the typical DVD cover.

Draft 1:

Official Web Banner:

This is the document settings for the Web Banner, I also did research for this, seeing the average sizes of them, this came to me using the dimensions 900x250mm.

First I added the margin to split the video part of the web banner from the advertising side.

Next, I added a shot from the trailer to show what it would look like and then after I added the continuous theme of the tree line and fog.

Next I added the two characters faces, as seen in the other products.

Then I added the logo, tagline and the day of release too.

I finally added the quote/review to the web banner too.

Draft 1:

LO4: Legal and Ethical

When creating my graphic design package, I will have to follow both legal and ethical laws so that they are suitable to be seen by an audience.

The first legal law I will have to follow is Copyright, this is allows a person to protect their intellectual property. Intellectual property is someones own creation, such as music, photos and videos etc. To use this intellectual property, I will need to get permissions from the creator to use it, in the case of my graphic designs this will only be photographs, images and logos from companies. I will have to contact them through E-Mail, or meet with them in person to sort out an agreement to use them. Some of the photographs I will use will be of my own creation but may feature models. This means I will have to have them sign a model release form, which allows me to use them in photographs and my graphic design pieces.

ASA, also known as Advertising Standard Authority, is an independent regulator based in the UK. They cover adverts such as: magazine and newspaper ads, Radio and TV Commercials (Not sponsorships), TV Shopping channels, Internet ads (Banner ads, search engine ads and social networking site ads), e-mail ads, posters, leaflets, cinema ads, Mail ads, DVD and video ads and sales promotions. For my graphic design package to be published and distributed, it needs to adhere to the rules of the ASA and it's non-broadcast code, also known as the 'CAP Code'. I have to make sure that my graphic design products does not mislead any of the audience, as mine is only advertising the film, it will only contain information about the films release and will not have any false details. My products will adhere to the harm and offence rule as it will not contain materials that would cause harm or offence to the audiences, this means it will not use any shock factors, photosensitive epilepsy or unsafe practices. My products will not be aimed towards an audience of children, but if children so happen to see the products, it will still adhere to the code as it asks not to use any unfair pressure or show unsafe practices to them, my content does not feature any of the sort.

The obscene publication act covers the negative influences of something that could be in the advert, on the audience, meaning it's apart of the ethical laws. This means it can't show nudity, bad language, violence, drug use and alcohol in the products which it does not.

LO4: Production Plan

Production Schedule:

Day Set	Activity	Time required	Resources Required	Responsible people	Deadline	On Schedule? (Y/N)	Date Completed
1/12/16	Create Official Logo.	1 Hour +	Adobe Photoshop, Illustrator, Graphics Tablet.	Me	7/12/16	Y	7/12/16
7/12/16	Create Official Film Poster.	3 Hours +	Adobe Photoshop, Illustrator.	Me	14/12/16	Y	14/12/16
14/12/16	Create Official DVD Cover.	3 Hours +	Adobe Photoshop, Illustrator.	Me	21/12/16	Y
21/12/16	Create Official Web Banner.	3 Hours +	Adobe Photoshop, Illustrator.	Me	28/12/16	Y
28/12/16	Print Both the Film Poster and DVD Cover, and export the Web Banner.	1 Hour +	Adobe Photoshop, Illustrator, Printer.	Me	7/1/17	Y
7/1/17	Distribution	2 Weeks	Products.	Me	7/1/17	Y
29/1/17	Launch Date of Film	-	-	Me	29/1/17	Y

The Production plan above is to show the production of my graphic design products, this being a film poster, DVD Cover and Web Banner that is promotional material for the short film 'Silent Captive' which links to Unit 41. The launch date for the film is the 29th of January 2017, four weeks I believe, is enough time to create my logo and products, if I distribute my time correctly I can effectively get the products all finished.

Gantt Chart:

LO4: Budget

The total estimated budget of the production of the products in a space of one month would be:

£3,652.36

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Adobe Illustrator CC : £46 

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Adobe Photoshop CC : £46

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Apple iMac: £1,950

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Wacom Graphic Tablet : £55

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Graphic Designer : £1,500

Example of a Graphic Designer Job Advert:

If we take the £18,000 as an estimated average of a salary, divided by 12, this would give us an estimated monthly pay, which is £1,500.

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Printing: £6 Per Poster 

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DVD Cases: £14.24 Per 50 Cases

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Advertising on a Website: £41.12 Per Day (On an average of 500 visitors on that page)

LO3: Presentation of Ideas

Presentation:


Questionnaire:
https://www.surveymonkey.co.uk/r/NJB9S6F

Audience Feedback:

Professional (Nick Bax from Human Studios) Feedback:

When presenting the pitch to Nick Bax, I unfortunately did not give him a questionnaire to receive feedback from, but he did give spoken feedback at the end, this was;

Positives:
Clear thought on the format of the products and how they look.
The logo looks good.
He liked my audience analysis

Negatives:
Could add more content to my products and on some other less.


Peer Feedback: