LO1: Examples of Graphics Design Notes

Purpose: (Promote/ Educate / Entertain / Sell Products - Three ways you know it's purpose is this)

Format: (What Type of products are featured in this package - 2 Advantages that includes having different formats that would be seen in different places (Synergy, Exposure to audiences)

Content: (Talk about a few Denoted elements [what you can see] in each example of the package - Photographs (Shot type/Angle), Typography (Serif - flicks/Sans Serif - bold, easy to read), Colours used, Logos used, Bleed (Spaces between images), E.g. of Kerning (Space between letters), e.g. of leading (Spaces between lines), White Space (Empty space - focus more on main information) and e.g of anchorage (Text over Image)).

Style: (Analysing/Evaluating the connotations/representation - links to the target audience and genre of the product) - Connoted

Layout: Where the features are placed/positioned on the graphic design pieces. Talk about text, images and logos.
Key terms:

• White space
• Borders
• Positioning of images and text
• Background (Colours/images)
• Foreground (Text/images)
• Rule of thirds
• Top, middle and bottom.
• Social media links - (Normally at the bottom)

Target Audience: Who's the target audience (Stereotypes) for the campaigns based on the;
Design
Theme/Genre
Talk about the Age, Gender and Spending Power.

Regulatory Bodies: Look at the ASA (Advertising Standards Authority).
1. Why is there no harmful, offensive or misleading information featured on the graphic design piece?
2. Based on the genre of the film, what theme could have been glorified but where not?
3. What would be copyrighted based on content in the packages? Things like;
Logo
Photography
Trademarks
Designs